StoneShot Insights Can you measure marketing effectively? Most financial services marketers tend to have one of two challenges when it comes to data and insights. 1 Those who don’t get relevant data that they can turn into action. 2 Those who have relevant data hidden in spreadsheets or dashboards but don’t have time to glean actionable insights. What isStoneShot Insights? StoneShot Insights is a leading email benchmarking and consulting solution for investment marketers, giving you actionable insights to maximise engagement. Benchmarkagainst yourindustry peers Identify gapsin your emailprogram Get recommendationsto increaseengagement Our anonymized data is collected across millions of emails sent each month across all our financial services clients. StoneShot Insights enables you to answer important marketing questions: What is the besttime of day to sendmy emails? Do newslettersfare wellin APAC? What is the averageclick rate for a marketcommentary in Italy? Is the average open ratelower during thesummer months? Do people click ona video when viewingon mobile? Are you missing relevant data? Get on demand real-time access to global benchmarking data to power informed decisions. DataVolume Get access to anonymised data collected from millions of financial services emails on a monthly basis. DataSegmentation Segment statistics based on content types, device type, region and time of day. EngagementAnalysis Uncover open rates, click rates, send times, device type, subject length, and more. Do you need a bit more help? Get full-service consultancy tailored to your needs. We can offer program analysis, data analysis, industry benchmarks, recommendations and audience engagement reviews. While we recommend doing this on an ongoing basis, one-offs can also be hugely impactful to your marketing efforts. Our typical consultancy approach includes: Recommendations We consider your current program, business objectives and resources to endorse a set of tailored best practice guidelines covering communication mix, frequency, content, etc. Program analysis We collect information via quantitative research to create a snapshot of your email marketing program. This is used as a baseline to gauge effectiveness for future marketing recommendations or enhancements. Industry benchmarks We compare relevant criteria of email performance against industry peers to determine gaps and areas for improvement. Data analysis We analyse relevant data and actionable insights in the context of asset class and communication type. This is used to compare against historical data and highlight areas for improvement. Audience engagement review We review your email lists to reveal disengaged contacts who are engaging with other fund providers and propose a re-engagement strategy. Are you a platform user? Access the Insights dashboard anytime on the platform Receive a quarterly account review with actionable insights Access our team of email marketing specialists and designers for a helping hand Who we work with We work with asset managers, private banks and wealth managers of all sizes across the globe. Get in touch!