State of Financial Services Marketing Report:
Events 2019

Events are an important aspect in the financial services industry — they are a way to network with peers, promote new services and products, and maintain and build new relationships. But with so many industry events occurring, how do you ensure your events get the attendance they deserve?

We analyzed over 3,000 events and nearly 21,000 event-related email campaigns sent by 65 different clients, directly from the StoneShot platform to uncover which event campaigns performed the best and why.


In this report we’ll cover:

Tactics to boost event registration

Ways to ensure attendance is followed through

Best practices for generating post-event leads