Cookies Policy

Effective Date: 05th June 2019

This cookie policy describes the cookies use by the StoneShot group on StoneShot.com and all subdomains owned/managed by StoneShot Ltd.

StoneShot.com provides a portal, or gateway, to the digital marketing services offered by the StoneShot group. The website is owned and operated by StoneShot Ltd. StoneShot Ltd is a Limited company registered in England and Wales under the company registration number 04212270 with its registered office at 90 Basinghall Street, London, EC2V 5AY, England.

The StoneShot group of companies includes StoneShot Ltd (registration details above) and StoneShot Inc. StoneShot Inc. is a wholly owned subsidiary of StoneShot Ltd, incorporated in Delaware, USA, registration number 5155649.

This policy is subject to change without notice and will be updated as required to reflect changes in company policy, regulation and legislation. If you have questions regarding this Cookies Policy, please contact our Data Protection Officer (DPO) by email at DPO@StoneShot.com, or write to us at the following address: 90 Basinghall Street, London, EC2V 5AY.

1. What is a Cookie?

Cookies are a standard feature of most websites. They are small text files downloaded by your internet browser that enable us to gather information about your visit to a StoneShot website and personalise your experience. Cookies help us to learn which areas of a website are popular and which areas need improvement. We also use them to improve subsequent visits by, for example, remembering your preferences or part completing forms.

2. Do I have a choice?

Yes, most definitely. You have two options for controlling the use of cookies.

Firstly, as a responsible company and in compliance with legislation, the first time you visit one of our sites you will be presented with a consent screen with the option to Accept or Reject our cookies. If you accept the use of cookies, and by definition this policy, they will be downloaded to your device.

Secondly, you can tailor the privacy settings in your internet browser to accept or reject cookies based on personal preference. This is a global setting and will apply to all sites, not just those owned by StoneShot.

If you choose to reject or block our cookies, either from the consent banner or through your browser settings, your user experience will be impacted. Features dependent on cookies being present on your device may not work at all or may not work as intended.

3. Why do we use Cookies?

Cookies enable us to offer visitors to our sites a better experience. As well as providing specific functions, they enable us to gather data on the ways people interact with a site, from simple visitor numbers to the parts of the site they find most (or least) interesting. We use this information to refine our products, services and the website content itself.

4. Types of Cookie

Anonymous cookies

We collect non-identifiable information from visits to our websites to help us measure the effectiveness of our marketing and refine visitor experience. For example, we keep track of the domains from which people visit, measure visitor activity and derive geographic region from the IP address. We do so in ways that keep the information non-identifiable and do not save the full IP address.

StoneShot, or others on StoneShot’s behalf, may use this data to analyse trends and statistics and to help us provide better customer experience and service. If you do not want your transaction details used in this manner you can disable your cookies.

Personalised cookies

These cookies are not only used for tracking. On occasion, we may personalise web sites for certain visitors. For example, we may pre-populate a web form using information we hold on you. We do this to save you time online and to ensure the information we hold on you is correct. An invitation to visit one of these websites is usually presented as a personalised URL in an email, a notice on a website registration page, or as a response to you logging on to a certain website.

We may also capture and store the IP address used to access the website, microsite and the content they contain. This information is captured for audit and data analysis purposes. No effort is made to identify an individual from this information.

If you choose to visit one of these websites, you are agreeing to let StoneShot collect information about your visit, its association with other information about you and your relationship with StoneShot. If you do not wish your information to be used in this way, do not accept the invitation to visit these sites.

5. What Cookies are we using?

Our sites use a combination of our own cookies and cookies provided by third parties. A list containing the name of the cookie, its producer and purpose, plus how long it persists is provided below.

Owner Purpose Expiration
StoneShot New or repeat visitor 12 months
StoneShot Pages visited 30 minutes
Google Analytics:    
GA Distinguish visitors 2 years
GID Distinguish visitors 24 hours
GAT Control response rate 1 minute
Wistia:    
referrer General location and track video engagement 1 hour
Drift:    
Drift aid Customer feedback and announcements 2 years
Drift aid Customer feedback and announcements Session
WordPress:    
Settings Site admin 1 year
Interface Site admin 1 year
Login Site admin Session
Authentication Site admin 12 hours

6. Retention of Cookie data

Data collected via our cookies is stored and processed by StoneShot for a maximum of 3 years. After this date it is destroyed, no copies are retained on or offline.

7. Social Media Features

Our sites contain blog articles and features you may like to share on social media. To make this as simple and easy as possible, we use social media buttons for Twitter and LinkedIn. By clicking on these to share content, you will be agreeing to the terms and conditions of the relevant social media channel. These are outside StoneShot’s control, it is your responsibility to ensure you accept the terms and conditions of use before posting content.

8. Playing Video

Our sites may contain video content. Our video player is provided by Wistia and the video content is hosted on their platform. Engagement data is collected by them to help us gauge the popularity of particular videos and improve future material.

9. Advertising

None of the data collected via cookies from your visit will be used by ourselves or third parties for online advertising purposes. If you wish to receive marketing material and useful insights on digital marketing from StoneShot, you must register your contact details and give us permission to send you this material via the Contact Us option.

Additional Information

There is a wealth of vendor independent information about the different types of cookie and how they are used by reputable websites to enhance user/customer experience. If you would like a more in-depth description of how cookies work and related topics, this is a good place to start – http://www.allaboutcookies.org/.

If you have and questions of concerns regarding StoneShot’s use of cookies, please contact the StoneShot Data Protection Officer via email at DPO@StoneShot.com.